Flooring and furniture specialists Frasers of Ellon have strengthened their longstanding partnership with Aberdeen Football Club, with their branding set to appear on the back of the first-team shirts throughout the upcoming season.
The renewed agreement marks a major milestone in the Club’s relationship with Frasers, building on several years of valued support. The renowned North-east retailer remains Official Furniture and Flooring Partner to the Dons and has helped revitalise several hospitality lounges at Pittodrie, as well as supporting many of the Club’s high-profile events.
Established in 1930, Frasers has served the Ellon area for more than 90 years and is now run by the fourth generation of the family. The business offers an extensive showroom featuring lounge, dining and bedroom furniture and accessories, alongside a large flooring department with carpets, vinyl, rugs, laminate, wood and luxury vinyl tiles.
Colin McKay, Managing Director at Frasers, said:
“Frasers are delighted and honoured to have our logo on the back of the Dons shirts this season.
“Our partnership with the Club has grown from a small South Stand advertising hoarding into today’s wider collaboration, which includes our branding on the back of the kits.
“The Club is proud of its family tradition, which has always been central to our values. That connection resonates more than ever as we look to grow the business in and around the city, and across the North-east, in the years ahead.
“We look forward to a mutually successful 2026–27 season.”
Commenting on the milestone for both Frasers and AFC, Gary Herbert, Business Development Manager at Aberdeen FC, added: “Frasers are a long-standing and highly valued partner of the Club. Seeing their brand prominently displayed on the back of the first-team kits is the culmination of a relationship built over several years.
“I look forward to helping them maximise this opportunity and supporting the next stage of their journey with AFC.”
As one of the region’s most respected family-owned businesses, Frasers has long supported the local community and organisations that make a positive contribution across the North-east. Its partnership with Aberdeen FC reflects a shared commitment to heritage, ambition and community engagement.
