News
Record sales for 25/26 home kit launch
It was another exceptionally busy and record-breaking launch day for the retail team within the AFC Club Shop as supporters snapped up the new home kit.
In what was the most successful launch of any home kit ever, AFC recorded a 37% sales increase on opening day sales from last season’s extremely popular home kit.
In addition, revenue for the day eclipsed last year’s opening day by an incredible 47%, in what is yet another amazing show of support from the Red Army.
With the North Sea away kit breaking all-time records and having sold out, and on re-order, fans who plan on picking up the new 25/26 Adidas home kit are encouraged to get it as early as possible to avoid disappointment.
Our new 2025/26 home kit is available to purchase now via afc.co.uk/shop and from the Pittodrie Club Shop.
The two-tone red kit features a red inspired by two periods in our history. The dark maroon red pays homage to the colour worn by the original Aberdeen team founded in 1881. That Aberdeen side would then go on to merge with Orion and Victoria United to form Aberdeen FC in 1903, and the rest is history.
This maroon red colour was also prominent on our most famous night in 1983 within the bench jacket worn by Sir Alex Ferguson as we defeated Real Madrid in Gothenburg, and most recently celebrated late last year throughout the launch of our adidas SPZL range.
Our brand-new kit showcases a red base, complemented by a sleek polo collar and subtle pinstripes across the torso. Red maroon accents add depth, with distinctive stripes running along the shoulders and side panels for a modern, dynamic finish.
The mini kit features a sleek crew neckline that offers a modern, streamlined look with a more casual and comfortable design for kids. This subtle shift enhances the contemporary aesthetic while maintaining a clean silhouette that complements the overall fit.
Retail manager William Rafferty said: “It was a phenomenally busy day in the shop yesterday and thanks to everyone for the support and patience whilst we dealt with a flood of orders. It was so busy, it even briefly crashed our online store.
“Over the last few years, fans have been snapping up our kits in unbelievable numbers and we’ve struggled at times to keep up with the demand. We expect another really busy week and look forward to welcoming Dons fans back to the shop to get stocked ahead of the new campaign.
“The retail team have worked very hard in quite trying and difficult circumstances in the last week, and I want to pay tribute to them for their hard work.”
To help launch the kit, and as part of our ‘Team Up with TEXO’ campaign, we were honoured to welcome four young stars from The Archie Foundation, who joined our first team players to be some of the first people to wear the new kits.
Online Orders
Please allow up to 5 working days before your order leaves us, we aim to have it delivered to you within 7 working days.
If your online order includes shirt printing, please allow up to 10 working days, it should be with you within 7 working days after this.
Please be aware that deliveries to some UK locations can take an extra 72 hours to arrive after leaving us.
Due to ongoing industrial action in Canada, we currently cannot accept or ship any orders to this destination at the moment. We apologise for any inconvenience or disappointment this may cause and will provide an update as soon as we have further information from our courier provider.
Click & Collect Orders
Anyone selecting our Click & Collect option should wait for their ‘Ready for Collection’ email before heading to Pittodrie to collect.
If your order has shirt printing included, please allow an extra 2 working days before coming to collect.
Season Ticket and AberDNA Members
Season Ticket Members and AberDNA (paid) Members can earn Dons Cash when they purchase the shirt in-store or online at afc.co.uk/shop.
Please note, the email address used to log in must match the email address connected to the membership.
AberDNA Members
You can claim a FREE shirt as an AberDNA member!
AberDNA Platinum, Premium+, Premium and International members can claim their free replica shirt as part of their membership.
Click here to follow the process for claiming your free shirt.
Women’s kit
Members can request a Women’s fitted kit (with either TEXO or Boskalis sponsor logos) by calling 01224 631903, visiting the AberDNA Hub or emailing set@afc.co.uk with requirements.
Please note sizes are subject to availability.
Click here to for full information on Dons Cash.
Please note, the email address used to log in must match the email address connected to the membership.
AberDNA memberships are available online 24/7 via afc.co.uk/eTickets or by calling 01224 63 1903 Monday to Friday 9.30am – 5pm and Saturday 9.30am – 3pm.