Dons Cash

Dons Cash is AFC’s rewards programme designed to reward and incentivise supporters for their purchases with the club.

Dons Cash follows a similar format to many well-known rewards programmes and all Season Ticket and AberDNA Members are automatically enrolled.

You can check your balance via your Single Sign-On profile page which can be accessed here.

Terms & Conditions can be found here.

At a Glance

Earn Dons Cash on eligible purchases across tickets, retail, hospitality and selected club products
Spend Dons Cash on tickets, hospitality and merchandise
Rewards appear as
pending within 24 hours
of purchase
Balances expire annually on
31 May
Special offers and promotions may be available throughout the season

Who Can Earn Dons Cash?

Eligible supporters include:

Season Ticket Holders
AberDNA Members (excluding Junior Members)
Carers with a current Season Ticket

Each supporter has their own individual Dons Cash balance.

How Long Does It Take to Be Added?

Purchase Type	Available After
Season Tickets	14 days after purchase
Retail	30 days after purchase
Match Tickets	1 working day after match
Hospitality	1 working day after match
RedTV Annual Subscription	14 days after purchase
AberDNA Premium+ Starting Balance	30 days after purchase

Where Can I Spend Dons Cash?

Dons Cash can be redeemed on:

Season Tickets
Match Tickets
Matchday Hospitality
In-store at the AFC Shop
Online at shop.afc.co.uk

There is no minimum redemption amount.

How Expiry Works

Dons Cash earned between
1 June and 28 February
expires on
31 May
that season
Dons Cash earned from
1 March onwards
rolls into the following season and expires on
31 May
the following year

We will send reminder emails before balances expire.

Important Information

Net Spend Only

Dons Cash is earned on actual spend after any Dons Cash redemption.

Example: Use £20 Dons Cash on a £50 purchase = earn rewards on £30 only.

Match Ticket Purchases for Others

Dons Cash is awarded to the eligible ticket holder, not the purchaser.

Returns & Refunds

Returned or refunded items will not earn Dons Cash.

Any pending balance will be removed once a refund is processed.

Exclusions

Dons Cash cannot be earned on:

Alcohol
Match Programmes
Sale Items
Items where proceeds are donated to AFC Community Trust or AFC Heritage Trust
Postage and Packaging

Dons Cash cannot be used to purchase Gift Cards.

Dons Cash Projects

Dons Cash Projects gives the Red Army the power to directly shape the future of our club by supporting projects that matter most to fans, the community and the future of AFC. At any one time, three projects will be live, each with a clear target. When a project hits its goal, we’ll move on to the next and you’ll see exactly where your Dons Cash contributions have made a difference. We’re launching the initiative with three exciting projects: • Every Don (£20k Target) Every Don is a joint initiative between Aberdeen FC and AFCCT, committed to ensuring that everyone, regardless of background, circumstance or location, has the opportunity to feel connected to this club. Donations will help fund access programmes for those who might otherwise miss out, outreach into schools and communities across Aberdeen and Aberdeenshire, inclusion work that ensures Pittodrie is a welcoming place for every supporter, and innovation that uses the power of football to drive positive change in health, education and wellbeing across the North-East. • Audio Descriptive Commentary Upgrade (£8k Target) Football is for everyone, and this project ensures visually impaired supporters can enjoy the match with clear, modern, high quality audio descriptive commentary. The current equipment is outdated and limited. With your Dons Cash, we can upgrade to a new system that provides better clarity, more devices, and a more inclusive matchday experience for even more supporters. • Celebrating our History (£10k Target) We have a history worth celebrating. Together with further assistance from the AFC Heritage Trust, we want to introduce high-quality displays showcasing iconic moments and memorabilia, highlighting historic achievements, legendary matches and the people who made AFC what it is today. Phase 1 of this includes installations that will feature in the RIchard Donald Stand and bring memories to life for every supporter to enjoy. Dons Cash Projects was designed to give the Red Army a direct say in projects around the Club by allowing them to spend their Dons Cash on initiatives they care about the most. How it works: • Choose a project – Supporters choose a project, from the list of three live options, they wish to support. • Spend Dons Cash – Select your contribution amount and help drive us closer to the targets. • Track progress – Trackers refresh regularly so fans can see progress and help to push projects over the line. Updates will be provided to supporters when targets are met, and projects will be showcased to all fans. Funds contributed will be used towards selected projects. If a project cannot proceed or requires an amendment, funds will be redirected to a similar supporter focused club improvement within the same general area.

Choose a project to donate to here.