Aberdeen Football Club (AFC) is delighted to announce an exciting new partnership with MaxAmaze, a leading specialist in fan engagement entertainment, pyrotechnics, stadium sound systems, and floodlights.
MaxAmaze will become the Club’s Official Stadium Improvement & Fan Experience Partner, playing a vital role in helping AFC enhance the matchday experience at Pittodrie Stadium over the coming years.
In recent times, the club has strategically worked to grow the supporter base through initiatives like the free AberDNA Junior membership for Under 12s and the introduction of the Red Shed, which is now the heartbeat of the stadium resulting in the average age of the matchday support reducing by almost a third over the past five seasons.
Running alongside those initiatives there has also been an investment in the matchday experience with a dedicated Supporter Experience Manager appointed 12 months ago tasked with making every match an event and working closer with supporters to create a real home advantage for Jimmy Thelin and his side.
With record-breaking crowds turning out to support the team, this innovative partnership aligns with AFC’s renewed efforts to re-assess and invest in Pittodrie, ensuring it remains a vibrant and welcoming home for the Red Army for the foreseeable future.
MaxAmaze’s expertise will guide AFC, using its experience in developing immersive fan entertainment, dynamic matchday lighting, state-of-the-art sound systems, and spectacular pyrotechnic displays to help transform every matchday into a true event.
As part of this collaboration, MaxAmaze will join TEXO, EIS Waste and RAM Tubulars as kit sponsors and will assume a prominent place on the top of the back of AFC men’s first team kit for the next 12 months, proudly showcasing their partnership.