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Adidas Signs New Five Year Deal to Remain Official Kit Supplier to Aberdeen Football Club

18 November 2021
Author AFC Media Team

 

adidas has signed a five-year deal to remain the official kit supplier to Aberdeen Football Club.

The global sportswear brand will continue to exclusively produce and supply the professional kits for all the Dons’ football teams, including the first team, youth teams and AFC Women, for a further five seasons, up to and including 2025/26.

This new agreement takes adidas’ long-term relationship with the Club to fifteen seasons, one of the longest-standing partnerships in Scottish football.

Under the partnership, adidas also supplies replica kits and training wear for retail sale to Dons’ fans.

Gavin Young, Vice-President Sales for adidas North Europe, said: “We are delighted to have extended our long-term partnership with Aberdeen FC. We will continue to create our best products for the team’s players and fans, and we are proud to take our support of the club to fifteen seasons as they head into a new era.”

Both the home and away strips for the 21/22 season proved to be a success with supporters and retail sales for the kit increased year-on-year with a double-digit percentage jump this season so far against the same period in 2020.

Robert Wicks, Commercial Director for AFC, added: “We are thrilled to be extending our kit sponsorship with adidas, undoubtedly one of the world’s pre-eminent sports brands.

“This has been one of the Club’s most successful partnerships. The quality of the kit provided across all areas from the first team through to our retail operation is exceptional.

“The global pandemic brought with it a series of challenges, particularly around international supply chains and logistics, but the team at adidas have worked tirelessly to deliver some outstanding kits for the new season and, from what we have seen to date, their ideas for the next few seasons are even more exciting.”

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