Aberdeen Football Club is delighted to announce it has selected Jump as its exclusive fan experience and ticketing platform for the 2027/28 season and beyond.

This strategic partnership is the first of its kind in the UK and European sports ecosystem and is a watershed moment commercially for the Club as it looks to implement its visionary plan to bring innovation to its supporter base.

The partnership also marks Jump’s first professional sports agreement outside the United States, reflecting Aberdeen’s reputation as an innovative club operating within one of the most passionate and complex sporting environments in the world.

“Our new alliance with Jump doesn’t just signal one of the most significant commercial deals in the Club’s history; it’s a huge statement for the game in Scotland,” said Alan Burrows, Chief Executive at Aberdeen FC. “We have one of the most vibrant sports cultures in the world and when thinking about our fan experience, we saw an opportunity to be at the forefront of innovation and offer an experience no other team has in our league. By selecting Jump, we’re investing in a modern operating foundation that supports smarter decision-making, stronger fan relationships, and long-term commercial growth, on our terms.”

Through a singular, club-owned ecosystem, supporters will benefit from a seamless and personalised experience when interacting with Aberdeen FC. Ticketing, merchandising, and other matchday services will be brought together into a single Aberdeen-branded platform, helping the Club better understand and serve its fans while supporting long-term commercial sustainability. Aberdeen FC’s new fan experience, powered by Jump, enables supporters to conduct business directly with the Club, cutting out systems that traditionally operate between Clubs and supporters.

Jump has an established presence within professional sports, serving as the fan experience platform for premier U.S. sports organisations like the Minnesota Timberwolves and Lynx of the NBA and WNBA, respectively. The company, co-founded by Marc Lore, Alex Rodriguez, and CEO Jordy Leiser, is backed by leading investors including Forerunner Ventures and Alexis Ohanian’s Seven Seven Six. Leiser shares a background with Aberdeen FC Chairman Dave Cormack as Battery Ventures-backed enterprise software founders. Their mutual experience in building scalable, high-performant technology platforms makes this partnership a natural fit, grounded in a long-term view of innovation, operational excellence, and investing in the future. Purpose-built for sports clubs, Jump unifies previously fragmented digital channels into one cohesive platform, improving operational efficiency and enabling teams to build stronger, deeper relationships with supporters over time.

“Aberdeen FC is a club with deep tradition and a clear vision for the future,” said Leiser.

“Coupled with the Club’s chairman Dave Cormack, a successful US-based enterprise tech entrepreneur, we are honoured to support the next phase of its supporter engagement strategy. Football clubs operate with unique structures, competitive demands, and supporter cultures, and our platform is built to support that complexity while giving clubs greater ownership of their fan relationships. This partnership is an important milestone as we begin expanding more broadly into European football.”

This partnership represents a major step forward in Aberdeen FC’s digital strategy, with more details to be shared with fans ahead of launch in 2027.

For more information on Jump and its fan experience offerings, please visit https://www.jump.com/product-solution.