Aberdeen FC would like to thank our fanbase for their support of Sunday’s successful matchday alcohol initiative at our William Hill Premiership match against Kilmarnock.

This controlled sale of alcohol within the Richard Donald Stand Lower concourse at the match took place as part of ongoing collaborative work across Scottish football to explore how a carefully managed approach to the sale of alcohol at games can enhance the matchday experience.

We are pleased to confirm that the initiative was delivered successfully during the club’s 2-1 victory over Kilmarnock, with positive feedback received from fans on how it impacted gameday.

Alan Burrows, Aberdeen chief executive, said: “On behalf of everyone at the club, we would like to thank our supporters following the success of Sunday’s alcohol sale trial.

“We had every confidence this would run smoothly and the feedback from supporters has been really positive on how this has improved their matchday experience.

“We have been working closely with Aberdeen City Council and other partners to ensure a safe and well-managed approach could be delivered, and it has been extremely encouraging to see how well our fans embraced this initiative.”

The club would also like to thank Aberdeen City Council for granting the licence, and extend our appreciation to Police Scotland, the SPFL and the Scottish FA for their ongoing cooperation and support throughout this process.

Alcohol sales were managed in full accordance with licensing regulations and supported by enhanced stewarding.

The aim of the initiative was to gather insight into how a carefully managed approach to alcohol sales can support a positive and safe matchday experience for supporters, as part of wider work taking place across Scottish football to improve fan engagement and enhance the overall stadium environment.

We look forward to continuing our work with partners on future initiatives designed to enhance the matchday experience at Pittodrie.