Aberdeen Football Club (AFC) is pleased to announce a new partnership with Britvic, one of the UK’s leading soft drink manufacturers.

Under this exciting new collaboration, Britvic will become the Official Soft Drink Partner of the Dons, bringing a refreshing boost to the club’s matchday experience.

As part of this multi-year deal, Britvic will provide a wide range of soft drinks to AFC, with Pepsi Max serving as the flagship product across Pittodrie Stadium. This partnership is set to enhance the fan experience with a series of engaging activations and competitions throughout the season, offering supporters the chance to win exclusive prizes and experiences.

To further elevate the matchday experience, Britvic has supported AFC with the installation of modern pouring technology. This state-of-the-art equipment will ensure that fans enjoy a consistently high-quality beverage every time, reflecting both companies’ commitment to delivering an excellent fan experience.

“We are thrilled to partner with Britvic, a brand that shares our passion for innovation and desire to enhance the fan experience,” said Robbie Hedderman, AFC Commercial Director.

“With Britvic on board we’re confident that our supporters will enjoy not only the football at Pittodrie but also a refreshing range of beverages that add to the matchday experience at the stadium. We’re both committed to working closely together to bring new and innovative experiences to the Red Army.”

Dave Walker, Business Manager Events, Stadia, Music & Festivals at Britvic, added: “Partnering with Aberdeen FC is a fantastic opportunity for Britvic to engage with passionate football fans.

“We’re proud to bring our range of quality products to the Club and we look forward to helping create memorable moments for AFC supporters. Our investment in modern pouring technology at Pittodrie is a testament to our dedication to delivering the best possible product, ensuring that every drink adds to the matchday enjoyment.”

Fans can look forward to a host of fun activities and competitions throughout the season on matchday so whether cheering on the Dons at home or interacting with the Club online, supporters will have more opportunities than ever to connect with their team in unique and exciting ways.