Still Supporting Local | By Official Appointment
As lockdown restrictions ease and we can think about meeting friends for lunch or a long-awaited
pint, local businesses are gearing up to welcome customers back.
After many months in lockdown, we’re all looking forward to getting out and about. This presents
a great opportunity for us to support our By Official Appointment (BOA) members and encourage
our fans to buy local through some fantastic offers and discounts.
Through our BOA initiative, Aberdeen Football Club is supporting many local businesses on the
road to recovery by promoting their services and products to our army of loyal fans.
Members of BOA show their support for the Club through an affinity with the AFC brand and the
offer of exclusive discounts and special offers to Dons fans.
These businesses are able to target our fanbase and increase their marketing reach across the
north-east of Scotland, generating new leads and new customers through promotion on dedicated
microsites hosted on the Club’s own website, under afc.co.uk/boa
Our local business community needs our support like never before. As our BOA members start
opening again we are urging our fans to shop and buy local which is why we’ve been working
closely with them on some great new offers to make this drive a win-win.
Despite lockdown, we have welcomed a whole host of new BOA members from a wide range of
sectors. Foodie fans can enjoy special offers from the likes of Newmachar Hotel giving 20% off
the food bill from Mondays to Thursdays, while picking up steaks or a joint for the Sunday roast
from family butcher Chattan Quality Meats with a 10% discount to all season ticket holders
and AberDNA members.
We could all do with a bit of a treat, so why not indulge your sweet tooth with a luxury ice cream
at Humbug on Rosemount or choose from hundreds of sweeties at Wowzie confectionery with
both partners offering Dons’ fans 10% off instore.
Many of us will be thrilled to head out to eat again and founding BOA members, Fourmile, are
offering 20% off in their restaurant and marquee. Look out for their new café, The Fowrie, which
is opening soon.
Another long-standing BOA member, Maryculter House Hotel, is currently offering a 19.03% discount
on their amazing afternoon teas which include boozy options if sitting outside and a kids version
with fruit smoothie and doughnuts!
After spending so much time at home over the last year you might be thinking about making some
changes, and you can take advantage of offers from Stuart Murray Painter & Decorator, Easi
Grass artificial grass and Emerald Eco Solutions’ environmentally-friendly cleaning services, or
brighten any room with a bouquet from Flowerscene florist.
Before you hit the road to explore Scotland again, check out the Car Clinic, which is offering a
19.03% discount on MOTs, servicing and repairs to season ticket holders and AberDNA members,
while The Wheel Specialist and Customised Coatings will have your alloy wheels looking
Fans can also benefit from discounted legal fees at Esson & Aberdein and 10% off fees for season
ticket holders and AberDNA members at Scott James & Associates wealth management.
Businesses can increase awareness of their services, grow market share and build loyalty with
our supporters thanks to a shared love of football through BOA membership.
Affinity partnerships such as BOA are powerful marketing tools to generate revenue and
companies will benefit by becoming exclusive BOA suppliers to AFC and our fans. We look
forward to welcoming new companies on board over the coming months.