New catering provider for AFC
BaxterStorey scores with prestigious catering contract from Aberdeen Football Club
Aberdeen Football Club today announced that it has awarded its exclusive stadium catering contract for Pittodrie to BaxterStorey.
BaxterStorey is the UK’s largest independent food service provider, committed to using fresh, locally sourced and seasonal produce, and will provide the catering for all matchday hospitality and kiosks at the stadium, as well as non-matchday conferences and events.
The contract, worth over £6million, which was previously held by Sodexo for 26 years, follows BaxterStorey securing the catering for AFC’s new training facility at Cormack Park in October 2019, following a competitive tender.
AFC’s commercial director, Rob Wicks, said: “We’ve been really impressed with BaxterStorey since they were awarded the contract for Cormack Park and are looking forward to working with them at Pittodrie where they will work with us on an enhanced food and service offering for both matchday hospitality and the kiosks around the ground. With all the right ingredients, BaxterStorey is committed to working responsively and flexibly with us to deliver an improved matchday experience which is aligned to our fan engagement strategy.
“They have impressive large event food credentials with experience at various sporting venues and have recently invested in increased resources in Aberdeen. Their focus on and passion for great food with a personal service will be welcomed by our fans and corporates alike.”
BaxterStorey is part of a family of specialist businesses managed by its holding company, WSH Group, with operations in nine sporting locations and kiosks in a wide range of locations including ZSL London Zoo, Historic Scotland, Portsmouth Historic Dockyard and Theatre by the Lake in Keswick.
Jeremy Wood, Managing Director at BaxterStorey added: “We are delighted to be extending our partnership with Aberdeen Football Club and to bring the same energy and enthusiasm to the hospitality offering at Pittodrie. With our experience working with elite sporting venues, including Cormack Park and strong partnerships with local Aberdeen suppliers, we look forward to continuing to provide nutritious and delicious dishes prepared by our highly skilled teams for both players and fans”.