Free mental health app for all supporters thanks to partnership with Health Shield

05 August 2020
Author Aberdeen FC Media Team


Aberdeen Football Club and its health and wellbeing partner, Health Shield, are rolling out a mental health app to all its supporters, following a successful trial.

AFC was the first professional football club in Scotland to offer fans access to an innovative health app, which was launched in April as part of the #StillStandingFree campaign, to provide support and guidance on mental health during the COVID-19 pandemic.

The NHS-approved app*, Thrive, was initially offered to season ticket holders and members of the Club’s AberDNA initiative.

These fans took advantage of the app, with 80% using it regularly to seek proactive help and preventative advice.

Anxiety around health, work and looks were among the issues fans sought support for, along with worries about debt, work-related stress and being unable to take a holiday.

Working with Health Shield, the Club is now offering up to 10,000 supporters free access to the innovative app, which allows users to assess, manage and improve their mental wellbeing with a range of mindfulness tips, tools and techniques.

Rob Wicks, AFC’s Commercial Director, said: “It is clear that the Thrive app is having a positive impact and is proving to be a valuable tool for our fans who may need a bit of extra support during these challenging and uncertain times, when mental health has been reported as being a major issue.

“We are pleased to be able to roll out access to the app to our wider fanbase and provide help to any supporters who are looking for advice to help them stay healthy and positive, both now and in the future.”

Health Shield, which is committed to helping people lead healthier and more productive lives, has seen a number of organisations access the app, including a men’s mental health support group and workers on the NHS frontline.

Courtney Marsh, CEO at Health Shield, said: “As a not‐for‐profit organisation, we have a long and successful history of supporting our members and employees as well as the communities in which we live and work.

“COVID-19 has brought challenges for many people, which is why we’re proud to partner with Aberdeen FC to offer the club’s supporters free access to our mental wellbeing app to help keep them in the best of health during these difficult times.”

AFC supporters can find out more about Thrive by clicking here and following the simple steps to download the free app*.