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May 15, 2019 12:29 pm Author: Aberdeen FC Media Team


With the opening of the Club’s £12 million state-of-the-art Community Hub, Professional Training Campus and Youth Academy planned for the September/October timeframe, the Club is excited to share with all Dons supporters, corporate clients, and partners the Club’s future strategy and plans,  in particular as they relate to investment in the football team, funding of the new stadium, and influencing positive changes in Scottish football.

This message comes from everyone at the Club. We are all Dons fans, most of us for a lifetime, and, along with the 100,000 Dons supporters worldwide, we too dream of and aspire to see the famous Aberdeen competing for and winning trophies.

We have a unique and storied history that serves as an inspiration to all of us. Standing Free, and together, we are on the verge of providing a platform to increase annual turnover, which we plan to deliver through new initiatives and moving to the new stadium.

Everything we do has the goal of the Club being successful on the pitch.

Recognising the importance of transparency, the Club sees as critical an ongoing conversation with its stakeholders as we strive to continue to increase investment in the success of the football team every season, deliver a new £50 million stadium that we can all be proud of, and play a pro-active role in ensuring the quality and integrity of our domestic game and the relevance of Scottish teams competing in Europe.

The Club recognises that it needs to do much more in its communications with supporters. Our goal is to make sure both internally at the Club and externally with fans that we are all aware of what’s happening, what decisions are being made, and that we provide a platform for constructive feedback.

We may not agree with each other all the time, but by being transparent we should all be forming views based on the “one version of the truth”, or facts, so to speak. As such we are implementing a communications plan across our own media channels and beyond, with supporters’ clubs, within the northeast business community, and with each of our partners.

With this in mind, we aim to provide ongoing messaging about the Club’s plans, and to seek feedback on elements critical to our future success, such as:

1. Being a Challenger Club
2. Investment in the Football Team
3. Opening of the new Community Hub, Professional Training Campus & Youth Academy
4. Importance of new initiatives & increasing turnover
5. New stadium consultation & investment
6. AFC Community Trust – at the heart of our community
7. Influencing the Scottish game – fans first!

You can read about all those elements in the document below, with more to follow over the coming months. Thank you for taking the time to read this message. Working together with your support, this club has a very bright future.

Stand Free

Read about our future strategy and plans

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