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What is By Official Appointment?

What is By Official Appointment?


By Official Appointment (BOA) is an exciting initiative aimed at bringing together local businesses, Aberdeen FC and our loyal fans. Supporting local businesses and giving Dons fans access to the best possible products, offers and services.

BOA enables local businesses to increase their customer base and in return, Aberdeen FC fans receive exclusive special offers and discounts across a broad range of products and services from the best businesses in town.

To see the latest fan offers click here.

To see the full list of official BOA partners click here.

How BOA works?
Partnering businesses create incentives and special offers which the Club then invests marketing support into.

Businesses pay an annual subscription fee to secure a Club licence entitling them to ‘By Official Appointment’ partnership status, together with a series of valuable features and benefits, including use of the BOA Club logo.

Participating businesses benefit further from increased credibility through direct association with the Club including support with matchday awareness and access to matchday tickets and hospitality benefits.

Download the brochure here.