Berriedale Funeral Home Team up with Dons to Offer Heartwarming Support for Fans During Difficult Times

05 September 2023
Author AFC Media Team

In a unique display of community solidarity independent family run business Berriedale Funeral Home and Aberdeen Football Club (AFC) have joined together to create an innovative and heartwarming partnership to offer memorable experiences for individuals who are navigating challenging times.

This new collaboration is set to provide support to Dons fans who are nearing the end of life, as well as families experiencing the pain of loss, by offering them exclusive AFC experiences, including the use of an Executive Box to enjoy a match. The hope is that by embarking on a journey of compassion, together Berridale Funeral Home and AFC can uplift spirits, create cherished memories, and demonstrate the ultimate power of community.

As part of this new relationship both Berridale Funeral Home and AFC will be committed to honouring the lives of Dons fans and their family members. They will work together to host memorial ceremonies, creating a space for fans to remember and celebrate the lives of their loved ones in a supportive and respectful environment.

Recognizing the importance of community during times of grief, Berriedale Funeral Home and AFC will also collaborate to host funeral teas. These gatherings will provide a safe haven for families to come together, share stories, and find solace in the company of fellow Dons supporters who understand their loss.

William Paterson, Owner and Funeral Director of Berriedale Funeral Home, expressed his enthusiasm for the partnership:

He said: “As a local company with our community at its heart, our goal has always been to provide compassionate care and support to families during their times of need. With a branch in Bridge of Don, close to Pittodrie, this partnership with Aberdeen Football Club offered us the perfect platform to extend that care beyond the traditional funeral service and offer moments of joy and unity to many Dons fans.”

Robbie Hedderman, Business Development Manager of Aberdeen Football Club, echoed William’s sentiments.

He added: “Football is more than just a game, it’s a source of inspiration and comfort for many. This partnership aligns perfectly with our values of community and support, and we are delighted to work with Berriedale Funeral Home to bring light to the lives of our fans during both their highs and lows.”