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Dons invest in TEAMcard to improve matchday experience

17 May 2023
Author AFC Media Team

As preparations step up ahead of the 23/24 season the Club has made a significant investment to partner with market-leading access control provider, TEAMcard, to improve the matchday experience for supporters at Pittodrie.
By adopting TEAMcard’s latest technology supporters will benefit from a slicker experience when it comes to accessing the stadium via the turnstiles on matchday.

The introduction of TEAMcard will speed up the process of scanning tickets at the turnstiles, reducing queue times and the need for intervention from turnstile staff.

In the short term, this will be done using physical cards and tickets but in the medium term, the move will see all supporters benefit from an enhanced digital ticketing offering.

The investment will see the existing ticket scanners at Pittodrie upgraded to make for a more user-friendly experience for Dons supporters and away fans.

This implementation will be phased to ensure a smooth transition, meaning that all 2023/24 season ticket members will receive a season card for entry for the upcoming campaign. The plan will then be to phase in the new and improved mobile wallet functionality for all supporters throughout the 2023/24 season.

All Dons supporters who have already signed-up for 2023/24 will be contacted via e-mail with more information on what these changes will mean for them.

Aberdeen FC’s Chief Executive Alan Burrows commented:

“Whilst we accept that Pittodrie has some limitations, it is extremely important that we try and make improvements to the experience for supporters where we can by investing in the right areas.

“Prior to my arrival earlier this year, the team here had rightly identified improving the access to the stadium as one way of doing that.

“The roll-out will be phased over the course of next season to ensure a successful transition and I am confident that all supporters will see a marked improvement as we work with TEAMcard to make that happen.”

“The Dons will join a number of other Football clients, as well as other sporting venues by implementing TEAMcard’s latest access control technology.”

TEAMcard Sales Manager Lee Slater added:

“All at TEAMcard are thrilled to be associated with such a significant Scottish and European football brand.

“Following a comprehensive market review of access control solutions by the team at Aberdeen Football Club, we are proud to be chosen as a key supply partner for the club moving forward and look forward to providing a premium fan experience for access to Pittodrie. We are very excited to be involved in delivering an access control solution to match the Club’s ambitions.”

Designed specifically for the sports sector and utilising the latest Android technology to enhance resilience, communication, software updates and central control, TEAMcard is the world’s leading venue access control solution.

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