As the First Team pick up their preparations for the 2020/21 season, the RedTV team have been working hard behind the scenes to ensure the platform continues to be the best place to keep up to date with the latest news and developments from the Club.

RedTV will have been ‘on air’ for fifteen years this summer and since its inception has gone from simply providing audio commentary of selected matches to live HD video coverage of every match in the last three seasons for international subscribers.

During the lockdown RedTV has enabled fans to stay connected to the Club, with season ticket holders offered complimentary access to the platform, including the extensive archive of more than 4,000 videos. Special shows with exclusive content were a highlight and included the Gothenburg Relived special event, Player of the Year announcements and replays of famous Cup Finals.

Ahead of the new season, the Club is ramping up preparations to provide virtual access to season ticket holders for live closed doors matches and will be using this as an opportunity to boost the breadth and depth of its coverage over the longer term.

“Our RedTV platform has given the Club a great foundation on which to build our content offering, allowing us to take more control of that content and ultimately provide a better, more personalised, service to fans both domestically and abroad,” said AFC Commercial Director, Rob Wicks.

“In the longer term we know there is uncertainty surrounding future growth in revenue from broadcasters, so football clubs need to look at strengthening their own OTT (over-the-top) media services offered directly to fans via the Internet,” he said.

“More immediately, we have also promised to deliver full value to our season ticket holders and enhancing RedTV will certainly contribute towards this goal,” he said.

“Getting ready for streaming games to be staged behind closed doors has given us a clear focus and plenty to think about. Working closely with industry experts, we plan to enhance our broadcasts with a match presenter, an exclusive pre-match show, engaging half time content and post-match analysis, all supported by enhanced new graphics and data. There’s also a refreshed website coming soon, and we’ll be bringing you further news about these exciting developments in the coming weeks!

“Longer term, we need to drive additional non-matchday content and so we are looking at the potential for RedTV studio facilities at both Pittodrie and Cormack Park which would make a tangible difference to what we can produce. These new facilities, together with the additional content represent a significant investment for the Club, but something that we feel is vitally important for fans both now and in the future.”

To assist in offsetting some of the investment being made in the RedTV platform, annual subscriptions will be increasing to £149.99 for International subscribers and to £73.99 for domestic subscribers from 20^th of July. Existing subscribers can add an additional year to their subscription at the current price until the 19^th of July. AberDNA Premium and International members will continue to benefit from a 20% discount on Annual subscription prices.

*- Please note RedTV GB & Ireland subscriptions do not include access to live match streams. Audio commentary will be available for all matches for GB & Ireland subscribers.