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ABERDNA MEMBERSHIP DRIVES FOOTBALL INVESTMENT

30 April 2018
Author AFC Media Team

An update from the manager on the AberDNA membership.

Over 3,000 Dons supporters have now signed-up to AberDNA, the Club’s new official membership scheme that provides compelling benefits for our supporters across the globe and promises to deliver 100% of the net proceeds to the football operation. The membership initiative has already raised over £500,000 in gross revenue since its launch.

Upon hearing the news that the latest membership milestone had been reached Derek McInnes had this message for the Red Army, “I would like to say a big thank you to the 3,000 supporters who have become founding members of AberDNA. The support since I have arrived at the club has been excellent and your further contribution as members is a massive boost as we strive to take the club forward and prepare for the 2018/19 season.

“With Celtic’s turnover at £90 million, Rangers around £30 million and Aberdeen £15 million, finding innovative new ways to support the football operation is essential to the club’s future. A rejuvenated Hearts and Hibs are also closing the gap given they are enjoying bigger average home attendances.

“To level the playing field, and be as competitive as we can be, I urge anyone who hasn’t already considered AberDNA to do so and sign up now.  I know that everyone has different circumstances to consider, and that’s why this is a voluntary membership.

“If just 6% of our 100,000 fans join AberDNA, we’d have 6,000 members contributing a significant amount of money each year to support investment in the first team, youth development and sports science – that’s a potential game-changer for this football club.

“Your backing and support is very much appreciated.”

Find out more about the AberDNA membership benefits by clicking here

 

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